| Matt Dale Creative is end-to-end creative for Corporate Videos, from script to screen. Content creation for powerful in-house, on-line and free-to-air communication: show your brand personality through communications that speak to your customers. Strengthen your search capability through the development of genuinely compelling and entertaining multimedia. Matt is interested in the storytelling process from an emotional standpoint. Ridiculously touchy-feely as this may sound; the emotions, the instincts, the heart - that's the yardstick Matt uses to decide when something is working. (Matt talks about Matt in the third person because Google likes it that way). "Logic isn't reliable - nor is reading all the books. "How it makes you feel" is the only way to know whether an idea works. Browse a selection of MDC video content below: |
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| Matt Dale can deliver the finished product, however we're regularly asked to provide part of the equation; Conceptual Art, Storyboards, as well as Logos and other art for Print. Most often this has to do with delivery of Corporate Videos - these require titles, branding, chapter illustrations as well as DVD stamps and slicks, and often, DVD insterts as well. Matt designed a sneaky and very inexpensive way to deliver corporate DVDs for one client - the whole exercise has saved between $5 and $10 per unit on the cost of getting the message in front of a potential client! The trick was to design a branded mailer box (Aust Post approved) - now DVDs arrive branded, for less postage and greater perceived value. Scriptwriting, Animation, Editing - whatever you're missing from your project. Short Film work will always be considered - based on the script! |
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| Matt Dale Creative is responsible for various Websites and Online Animation (some of which are linked below). Not claiming to be a programmer, Matt understands the needs of business in the way they their brand is perceived and embraced by their market. Technology changes, communication adapts - people are still people and their needs can be serviced in a range of ways. Currently working with a top Digital Agency to bring one of Australia's most loved brands into the noughties online, Matt loves the challenge of getting the story out to the billions of potential viewers of the web. Matt, in fact, met his wife online, so you won't find a more staunch advocate of the internet as a communication tool. And when we spend all day on the web (as many of us do) we want to see at least one cool new thing each day! Matt Dale Creative is a great place to start... |
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